| Betty Friedan’s best-selling book The Feminine Mystique, published in 1963, introduced and promoted the idea that women could find happiness in careers that had nothing to do with raising a family. Friedan became a leader in the women's movement, and in 1966 she founded the National Organization for Women (NOW), which continues to advocate equality and freedom for women. Here, Friedan is shown with Gloria Steinem in August 1977 signing an “ERAgram” asking President Jimmy Carter to support the Equal Rights Amendment. |
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