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American anthropologist Margaret Mead spent many years studying how culture influences individual personality. Mead lived among the Samoan people during 1925 and 1926 to observe their way of life and the types of personalities common in their cultural group. Her 1928 book, Coming of Age in Samoa, provoked a great debate among sociocultural anthropologists regarding the proper method and interpretation of field research. Mead’s approach to studying groups of people, which focused on the individual people and groups with whom she lived, earned her much criticism from anthropologists who believed that research must rely more directly on statistical research and the incorporation of cross-cultural and testable hypotheses.
Courtesy of Gordon Skene Sound Collection. All rights reserved./UPI/THE BETTMANN ARCHIVE
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