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subtangent
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substitution effect
sub·sti·tu·tion ef·fect


noun 
Definition:
 
effect on demand of price change: the effect on the amount of demand for a product of a change in its relative price
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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