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| pull fac·tor |
noun |
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1. measure of local commerce: a measure of the strength of the retail trade in an area, based on a comparison of local spending in relation to that of a wider geographic area, e.g. a state
 The pull factor equates sales per person in the town with sales per person in the state.
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2. benefit that attracts immigrants: a social or environmental benefit that draws people from one region or country to another
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