|
|
 |
|
|
|
|
| glo·cal·iz·a·tion [ glkə lī záyshən ] |
noun |
|
| Definition: |
| |
adaptation of product to international markets: the process of adapting an internationally sold product or service to different local cultures and markets
|
| [Late 20th century. Blend of global and localization (see localize)] |
|
|
|
