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direct estimate method
direct evidence
direct free kick
direct injection
direct labor
direct-lending program
direct lighting
direct mail
direct-mail shot
direct marketing
direct object
direct order
direct primary
direct purchase stock
direct question
direct-reading
direct response advertising
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direct-mail shot
di·rect-mail shot (plural di·rect-mail shots)


noun 
Definition:
 
mailing by direct mail: a mailing of promotional literature to a number of potential customers directly
We're in the middle of doing a direct-mail shot.
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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