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recapture mailing
re·cap·ture mail·ing (plural re·cap·ture mail·ings)


noun 
Definition:
 
direct mail to win back donors: a direct mailing that is intended to regain former customers or donors.
U.K. term  recovery mailing
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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