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private hotel
private income
private investigator
private key cryptography
private label card
private language
private law
private letter ruling
private means
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private member’s bill
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private brand
pri·vate brand (plural pri·vate brands)


noun 
Definition:
 
commerce brand of seller rather than producer: a brand name used by a retailer for selling goods under its own name
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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