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Also available:
World English Dictionary
Dictionnaire Français
private brand
pri·vate brand
(
plural
pri·vate brands
)
noun
Definition:
commerce
brand of seller rather than producer:
a brand name used by a retailer for selling goods under its own name
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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