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guenon
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guerrilla marketing
guer·ril·la mar·ket·ing


noun 
Definition:
 
unconventional selling: the use of unconventional, especially labor-intensive, methods to promote and sell products
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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