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firm wealth effect
firm wealth ef·fect


noun 
Definition:
 
tendency toward less risk: the effect of lower prices or lower demand in decreasing a company's profits and net worth, and so making it less willing to undertake risking capital for investment
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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