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cume
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cumulative audience
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cumulative audience
cu·mu·la·tive au·di·ence


noun 
Definition:
 
all who are exposed to advertisement: everyone who sees or hears an advertisement that appears in a series of publications or broadcast programs
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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