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coincidental survey
co·in·ci·den·tal sur·vey (plural co·in·ci·den·tal sur·veys)


noun 
Definition:
 
method of advertising research: a research survey taken by contacting television or radio audiences while a program is being broadcast
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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