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advertising elasticity
ad·ver·tis·ing e·las·tic·i·ty


noun 
Definition:
 
measure of advertising's effect on sales: a measure of the relationship over time between what is spent on advertising and its effect on sales
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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