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| traf·fic count (plural traf·fic counts) |
noun |
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1. roads count of passing motorists: a count of the total number of motor vehicles using a street or road at particular times, used for traffic management purposes. The count can be done manually or electrically.
U.K. term traffic census
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2. commerce count of potential shoppers passing: a total of the number of people who pass a retail outlet at different times of the day and on different days of the week
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