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nichemanship
niche·man·ship [ níchmən shìp ]


noun 
Definition:
 
commerce designing of profitable niche products: expertise in producing goods and services that are attractive to small groups of consumers with a particular common interest
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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