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demand-based pricing
de·mand-based pric·ing


noun 
Definition:
 
pricing policy based on consumer demand: a policy that sets the price of a product according to the perceived amount that customers are willing to pay, rather than according to the production cost
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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