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adventuresome
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advertising sales ratio
ad·ver·tis·ing sales ra·tio (plural ad·ver·tis·ing sales ra·tios)


noun 
Definition:
 
advertising expenditure divided by sales: the total amount spent on advertising divided by the sales in a given period
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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