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wasteful
wasteland
wastelot
wastepaper
wastepaper basket
waster
wastewater
wasteweir
wasting
wasting asset
wastrel
Wastwater
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waste circulation
waste cir·cu·la·tion


noun 
Definition:
 
customers irrelevant to advertiser: members of a potential advertising audience not deemed viable customers, e.g. because of demographic factors or because the product is not available in their area
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