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preempt
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preemptive right
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preferred position
pre·ferred po·si·tion (plural pre·ferred po·si·tions)


noun 
Definition:
 
position favored by advertiser: a place in a publication that an advertiser specifically selects, at increased cost, for an advertisement
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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