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own brand
own brand (plural own brands)


noun 
Definition:
 
U.K. item sold with retailer's own label: an item for sale that has the trademark or label of the retailer, usually a large supermarket chain, instead of that of the manufacturer
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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