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myth.
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mystery shopping
mys·ter·y shop·ping


noun 
Definition:
 
anonymous shop inspection: the use of researchers posing as shoppers to determine the effectiveness of sales personnel in retail outlets

mys·ter·y shop·per noun
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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