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latent demand
la·tent de·mand (plural la·tent de·mands)


noun 
Definition:
 
situation where demand cannot be met: a business environment in which demand for a particular product cannot be met by existing suppliers or is temporarily suppressed
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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