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impulse purchase
im·pulse pur·chase (plural im·pulse pur·chas·es) or im·pulse buy (plural im·pulse buys)


noun 
Definition:
 
something bought without planning: something that a shopper buys on impulse, having had no previous intention of doing so
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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