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direct coupling
direct current
direct debit
direct deposit
direct discourse
direct distance dialing
direct dye
direct elections
direct estimate method
direct evidence
direct free kick
direct injection
direct labor
direct-lending program
direct lighting
direct mail
direct-mail shot
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direct response advertising
di·rect re·sponse ad·ver·tis·ing


noun 
Definition:
 
advertising without intermediaries: advertising that stimulates direct contact between buyer and manufacturer
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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