Dictionary
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| am·bush mar·ket·ing |
noun |
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| Definition: |
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exploitation of competitor's advertising: the practice of trying to benefit from the advertising of a competitor by linking a product or service with a competitor's name
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| Encarta® World English Dictionary [North American Edition] © & (P)2007 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc. |
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