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admass
ad·mass [ ád màs ]


noun 
Definition:
 
U.K. audience for advertising: the part of society that can be influenced by advertising or publicity
[Mid-20th century. Coined by the British writer J. B. Priestley from ad- + mass]
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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