per·son·al·ize [ púrssən'l z ](past and past participleper·son·al·ized, present participleper·son·al·iz·ing, 3rd person present singularper·son·al·iz·es)
transitive verb
Definition:
1. put initials or name on something: to mark something such as a wallet, pen, or item of clothing with somebody's initials or name
2. change something to reflect personality: to change or modify something showing that it obviously originated from or belonged to you
3. take remark personally: to take a remark in a personal way