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talk up
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talking point

talk·ing point (plural talk·ing points)


noun 
Definition:
 
1. interesting item for discussion: a topic, or aspect of something, that provokes a lot of discussion

2. something supporting argument: something that supports an argument, e.g. a particularly convincing point

3. publicity point: a claim made about a product in publicity material that is considered particularly interesting or persuasive to potential customers

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