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suggestion

sug·ges·tion [ səg jéschən, sə jéschən ] (plural sug·ges·tions)


noun 
Definition:
 
1. idea or proposal: an idea or proposal put forward for consideration

2. slight trace: a slight trace, indication, or hint of something
There is no suggestion of bias in her recommendation.

3. act of suggesting: the act or process of suggesting something
I'm open to suggestion on different approaches.

4. ability to conjure up associations: the ability of words or images to conjure up ideas or feelings, the process by which they do this, or an idea or image conjured up by something

5. putting ideas into somebody's mind: the deliberate introduction into somebody's mind of an opinion, belief, or instruction, e.g. through hypnosis or advertising, so that it is accepted or acted on as that person's own idea
The power of suggestion is used in TV commercials to make us want a product.

[14th century. Directly or via French< Latin suggestion-< suggerere "bring up" < gerere "bring"]
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