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| roll·out [ rṓl òwt ] (plural roll·outs) |
noun |
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1. showing of new product: the first public display of a new product
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2. gradual launch of new product: a launch of a new product that involves gradually increasing the number of outlets where it is available to the public
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3. passing play in football: in football, a play in which a quarterback runs with the ball toward the side of the field in order to pass it
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