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rhetoric

rhet·o·ric [ réttərik ]


noun 
Definition:
 
1. persuasive speech or writing: speech or writing that communicates its point persuasively

2. pretentious words: complex or elaborate language that only succeeds in sounding pretentious

3. empty talk: fine-sounding but insincere or empty language

4. skill with language: the ability to use language effectively, especially to persuade or influence people

5. study of writing or speaking effectively: the study of methods employed to write or speak effectively and persuasively

[14th century. Via Old French rethorique< Greek rhētorikē (tekhnē) "(art) of public speaking" < rhētor "speaker"]
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