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slogan

slo·gan [ slṓgən ] (plural slo·gans)


noun 
Definition:
 
1. motto: a short distinctive phrase used to identify a company or organization or its goals

2. advertising phrase: a short catchy phrase used in advertising to promote something

3. Scotland Scottish battle cry: the battle cry of a Highland clan ( archaic )

[Early 16th century. < Gaelic sluagh-ghairm< sluagh "army" + gairm "cry"]
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