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ad hominem
ad hom·i·nem [ ad hómmə nèm, ad hómmənəm ]


adjective 
Definition:
 
appealing to emotions: appealing to people's emotions and prejudices instead of their ability to think ( formal )

[Late 16th century. < Latin, "to the person"]

ad hom·i·nem adverb
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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