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hard stuff
hard-times token
hard up
hard-wearing
hard wheat
hard-won
hard word
hard-working
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hard sell
hard sell


noun 
Definition:
 
insistent marketing: a direct, aggressive, and insistent way of selling or advertising.
See also  soft sell
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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