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| gim·mick [ gímmik ] (plural gim·micks) |
noun |
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| Definition: |
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1. dishonest trick: a piece of trickery or manipulation intended to achieve a result dishonestly
 It's not a genuine offer, just a sales gimmick.
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2. hidden disadvantage: a piece of concealed information that, if known, would make an offer or opportunity less attractive
It sounds great, but what's the gimmick?
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3. something grabbing attention: something that attracts attention or publicity, e.g. a new technique or device
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4. gadget: an ingenious device, mechanism, or ploy, especially one that works in a concealed way
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| [Early 20th century. Origin ?] |
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| gim·mick·y adjective |
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