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tie
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tie-in promotion
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tie-in promotion
tie-in pro·mo·tion (plural tie-in pro·mo·tions)


noun 
Definition:
 
advertising campaign involving multiple products: an advertising campaign that links multiple products, usually from different producers
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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