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overproof
overproportion
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oversell

o·ver·sell [ vər sél ] (past and past participle o·ver·sold [ vər sṓld ], present participle o·ver·sell·ing, 3rd person present singular o·ver·sells)


verb 
Definition:
 
1. transitive verb praise somebody or something too highly: to exaggerate the value or worth of somebody, something, or yourself to an implausible extent

2. transitive and intransitive verb sell too aggressively: to use excessively aggressive sales techniques when selling a product

3. transitive and intransitive verb sell too much: to sell too much of a product, especially more than can be produced or supplied

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