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motivational research
mo·ti·va·tion·al re·search or mo·ti·va·tion re·search


noun 
Definition:
 
study of motivation of consumers: the study of the motivation of consumers in their buying practices, used to plan marketing and sales
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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