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| mer·chan·dis·ing [ múrchən dzing ] or mer·chan·diz·ing [ múrchən dzing ] |
noun |
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| Definition: |
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1. marketing: the promotion of a product by developing strategies for packaging, displaying, and publicizing it
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2. spin-off products: commercial products that are developed as spin-offs from the success of a movie, TV program, sports team, or event
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