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inroad

in·road [ ín rd ] (plural in·roads)


noun 
Definition:
 
1. encroachment: a gradual encroachment on something ( usually used in the plural )
Young companies using electronic sales methods have made inroads into traditional markets.

2. raid: a sudden attack on an enemy camp ( archaic )

[Mid-16th century. <in1 + road in the obsolete sense "a riding, raid"]
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