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| hype [ hīp ] |
noun (plural hypes) |
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| Definition: |
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1. publicity: greatly exaggerated publicity intended to excite public interest in something such as a movie or theatrical production
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2. somebody or something overpublicized: a widely publicized person or thing
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3. deception: a deception or dishonest scheme
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transitive verb (past and past participle hyped, present participle hyp·ing, 3rd person present singular hypes) |
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| Definition: |
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1. publicize somebody or something: to promote somebody or something with intense publicity
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2. artificially boost sales of recording: to boost sales of a pop recording artificially by employing people to buy quantities of it at numerous outlets
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| [Early 20th century. Partly back-formation <hyperbole, partly < slang hyper "somebody giving short change" (<hyper-)] |
