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cheapen

cheap·en [ chpən ] (past and past participle cheap·ened, present participle cheap·en·ing, 3rd person present singular cheap·ens)


transitive and intransitive verb 
Definition:
 
1. make something cost less: to make something less expensive, or become less expensive, especially in order to save money or increase profits, rather than to give better value

2. degrade somebody or something: to lower the quality or reputation of somebody or something, or become lower in quality or reputation

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