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boosterism
boost·er·ism [ bstə rìzzəm ]


noun 
Definition:
 
vigorous promotion of something: the practice or habit of publicizing and promoting something, especially a place, product, or enterprise ( informal )

Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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