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behavioral contagion
be·hav·ior·al con·ta·gion


noun 
Definition:
 
spread of behavior: the spread of a type of behavior first exhibited by a few people in a group to the group as a whole
Encarta® World English Dictionary [North American Edition] © & (P)2009 Microsoft Corporation. All rights reserved. Developed for Microsoft by Bloomsbury Publishing Plc.
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