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ballyhoo

bal·ly·hoo [ bállee h ]


noun  (plural bal·ly·hoos)
Definition:
 
1. sensational advertising: sensational, loud, or sustained advertising

2. uproar: a noisy argument or disturbance



transitive verb  (past and past participle bal·ly·hooed, present participle bal·ly·hoo·ing, 3rd person present singular bal·ly·hoos)
Definition:
 
advertise something loudly: to advertise or publicize something loudly and insistently

[Mid-19th century. Origin ?]
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