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asset acquisition
asset-backed security
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asset for asset swap
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asset pricing model
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assertive

as·ser·tive [ ə súrtiv ]


adjective 
Definition:
 
1. acting confidently: confident in stating a position or claim
Modern education encourages the assertive student.

2. strong and pronounced: forcefully strong and noticeable
an assertive flavor


as·ser·tive·ly adverb
as·ser·tive·ness noun

Word Usage

See aggressive.

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