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| al·lure [ ə lr ] |
noun (plural al·lures) |
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highly attractive quality: an attractive or tempting quality
 They couldn't resist the allure of the big city.
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transitive and intransitive verb (past and past participle al·lured, present participle al·lur·ing, 3rd person present singular al·lures) |
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attract powerfully: to exert a very powerful and often dangerous attraction on somebody
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| [15th century. < Anglo-Norman alurer, Old French aloirrier, aleurier "bring to the bait" < leure "bait" (see lure)] |
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| al·lure·ment noun |
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