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brainwash

brain·wash [ bráyn wòsh, bráyn wàwsh ] (past and past participle brain·washed, present participle brain·wash·ing, 3rd person present singular brain·wash·es)


transitive verb 
Definition:
 
1. impose beliefs on somebody: to impose a set of usually political or religious beliefs on somebody by the use of various coercive methods of indoctrination, including destruction of the victim's prior beliefs

2. condition somebody to behave differently: to induce somebody to believe or do something, e.g. to buy a new product, especially by means of constant repetition or advertising

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