An archetype (pronounced: / ˈɑːkɪtaɪp / (Brit.) or / ˈɑɹkɪtaɪp / (Amer.)) is an original model of a person, ideal example, or a prototype after which others are copied ...
This page gives a simple explanation of archetype and describes the various archetypes used in Carol S. Pearson's books, instruments, coaching, marketing/branding services, and ...